THE PROBLEM
Stores don't stand still. They compound, or they stall.
Algorithms shift. Competitors improve. Customers expect more. A store that was winning six months ago may be losing today, often without any single visible reason.
The retainer that treats your store like an asset, not a project.
Month-over-month optimisation by the same two people: strategy, copy, conversion, and SEO reported in plain numbers.
From $3,000/mo
· 12-month minimum · scoped to your store
Starts with a no-cost assessment of your current store.
MONTHLY REPORT
Leads with results.
Revenue from website
$148K
↑ 22%
Conversion rate
3.1%
↑ 0.6pt
Sessions & sources
61.4K
↑ 14%
Retainer ROI
7.2×
on spend
WHAT WE DO
The work that grows a store.
Every retainer month includes strategy, execution, and reporting across the channels that drive Shopify revenue.
Analytics & reporting
The numbers watched continuously, not just summarized monthly, so decisions are made on data.
CRO testing
On your highest-traffic pages such as product, collections, checkout. Small conversion gains where the traffic already is.
Technical SEO
Site speed, crawlability, structured data, architecture — the layer that decides whether Google and AI tools recommend your store.
Theme updates
Changes driven by what the data says is converting and what isn't. Not redesign for its own sake.
Product catalog updates
New products structured properly; collections kept organized the way customers shop.
Brand messaging
How the store talks about your products, sharpened as we learn what resonates with your buyers.
Page updates
Existing pages improved as data and priorities call for it.
Landing page creation
Purpose-built pages for your ads and social traffic, so paid clicks land somewhere designed to convert them.
Content creation
Blogs and resources built for organic search — answering what your buyers are searching, written to rank and to be cited.
Strategic advisory
Direct access to us between reports. We drive strategy month over month leading as the experts, with your priorities always in the plan.
The mix varies by month based on where the biggest opportunity sits. We set priorities together at the start of each quarter.
HOW WE REPORT
We measure what grows the store.
Every month you receive a plain-language report on the five numbers that actually matter: revenue, conversion rate, sessions, AOV, and email contribution. No vanity metrics. No impressions.
We also tell you what we did, what it changed, and what we're planning next. You always know exactly what you're paying for.
Why 12 months? SEO takes 90 days to show movement. Email flows take 60 days to stabilize. CRO tests need enough traffic to be valid. The best work compounds and compounding takes time.
Monthly Performance Report
Result first. Activity close behind.
Revenue attributed to site
↑ 22%
Conversion rate
↑ 0.6pt
Sessions & traffic sources
↑ 14%
Retainer ROI on spend
7.2×
Work shipped this month
12 items ↓
PRICING
From $3,000 a month and why.
The retainer is priced based on two factors: the size of the opportunity in your store, and the depth of work required to capture it. We don't offer tiered packages, every retainer is scoped to your specific store.
Most clients see a measurable ROI within 90 days. By month 6, the retainer fee is typically covered by the improvement in a single metric: conversion rate, email revenue, or average order value.
Book a free Front-End Assessment to get a scoped price →What moves the number
The size of your catalog
The current state of the store
How much CRO, content & technical work it calls for
How fast you want to move
THE LONG GAME
Because the best work compounds.
Month one, we fix the most critical issues and establish baseline metrics. Month three, the first SEO gains appear. Month six, email flows are optimised and conversion tests have produced validated wins. Month twelve, the store performs like a different business.
This isn't theory. It's the pattern we've seen across every long-term engagement we've run.
WHO DOES THE WORK
Two people. No layers.
Your retainer is handled by the same two people who built the methodology, not handed to a junior team after the pitch.
GET STARTED
The path in starts free.
Online stores that pay for themselves.
FAQ
Common questions
If you have a question that isn't covered here, book a free call and we will answer it directly.
How much do Shopify SEO services cost?
Shopify SEO is included in our Growth Retainer alongside CRO, content, and technical work, from $3,000 per month scoped to your store. SEO produces the most when it's connected to conversion and content work, which is why the retainer runs them together.
What does a Shopify growth retainer include?
The full toolkit a store needs to grow: analytics and reporting, CRO testing, technical SEO, theme customization, catalog updates, brand messaging, landing pages for paid and social traffic, content for organic search, and strategic advisory. The monthly mix is tailored to where your store is in its journey, and it's reported monthly against sessions, conversion, and revenue.
Why is there a 12-month minimum?
Because the highest-value work compounds. SEO, content, and iterative CRO produce more in month nine than month two, and a short engagement captures the cost without the payoff. The audit comes before any commitment, so you see exactly what the retainer will work on before you sign.
How is the monthly price determined?
By scope. Catalog size, the current state of the store, how much CRO, content, and technical work it needs, and how fast you want to move. Most stores start at $3,000 per month, and the price scales with the scope of work. The number is set after the audit, so it's based on findings, not estimates.
How long until SEO shows results on a Shopify store?
It varies by store and starting point. Some improvements, like fixing technical issues that block crawling or slow the site, can move things quickly. Content and rankings typically compound over months, and stores starting with a weak foundation need that foundation rebuilt before the numbers move. We report monthly so you see the trajectory the whole way rather than waiting for a reveal.
Do you replace my marketing team or work alongside them?
Alongside, in most cases. We own the store: its performance, its SEO, its conversion, its content. Your team keeps owning what they own — social, email, or ads — and we coordinate so the store converts the traffic everyone is driving.
Can I start the retainer without an audit?
The audit comes first for almost everyone, because the retainer plan is built from what it finds. If your store has been thoroughly audited recently by someone else, get in touch; we'll review what you have and tell you whether it's enough to scope from.